Published in


Why Startups Fail to Generate Revenue Quickly — And What to Do Instead

The more revenue you have coming in, the better the chances you can raise (and not waste) investor funds

Credit: PM Images/Getty Images

At startups, the difference between survival and running out of runway always comes down to taking our eyes off revenue.




Pop business for the intelligent reader. A publication from Medium.

Recommended from Medium

The Mark Cuban Strategy That Works for Even the Smallest Companies

Why A High-Growth Bangladeshi Startup Chose Singapore

The First Signs Your Startup Is Headed For a Sudden Shutdown

Data-Driven Work Cultures: Christine Spang of Nylas On How To Effectively Leverage Data To Take…

Why Are We Optimizing, And Why Here?

Why VCs don’t invest in “good” companies

Notable Startups Report and RigUp Profile

Dissolving a Lord Sugar partnership: What is Joseph Valente doing now?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Joe Procopio

Joe Procopio

I’m a multi-exit, multi-failure entrepreneur. Building & Exited ExitEvent & Automated Insights. More info at

More from Medium

The Key to Becoming a Successful Startup Founder

Stop Underestimating No-Code and Minimum Viable Product Startups

Is Founding A Startup Worth It?

Cofounder Dating 101