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How Supreme Created the Most Valuable Logo of All Time

Is the streetwear company that gamified artificial scarcity really worth billions?

The Supreme logo replicated several times over a red background with various templated graphs and lines.

The November sale of streetwear icon Supreme to apparel and footwear giant VF Corporation for north of $2 billion raised the question of what exactly was the retail conglomerate getting for its…




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James I. Bowie

James I. Bowie

Principal at Emblemetric, Sociologist at Northern Arizona University. Data-driven reporting on trends in logo design:

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