How Supreme-Style Merch Drops Took Over Corporate America
Why are massive brands and startups selling Tesla shorts, McDonald’s chicken nugget pillows, and Stouffer’s hoodies?
Published in
22 min readMar 3, 2021
In May 2020, confronting a raging pandemic, fierce competition from a slew of new entrants in the alternative-beverage category, and a limited marketing budget to support…
