Marker
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Marker

How Supreme-Style Merch Drops Took Over Corporate America

Why are massive brands and startups selling Tesla shorts, McDonald’s chicken nugget pillows, and Stouffer’s hoodies?

Illustration by James Clapham for Marker

In May 2020, confronting a raging pandemic, fierce competition from a slew of new entrants in the alternative-beverage category, and a limited marketing budget to support…

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