How Supreme-Style Merch Drops Took Over Corporate America

Why are massive brands and startups selling Tesla shorts, McDonald’s chicken nugget pillows, and Stouffer’s hoodies?

Adam Bluestein
Marker

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Illustration by James Clapham for Marker

In May 2020, confronting a raging pandemic, fierce competition from a slew of new entrants in the alternative-beverage category, and a limited marketing budget to support…

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Adam Bluestein
Marker

I write about business, science, and things that people do for fun. Work published in Fast Company, Inc., Men’s Journal, Proto, Marker. Vermonter by choice.