·

GASTRO-NOMICS

How Taco Bell Secretly Built a Huge Vegan Cult Following

In just a few short years, the chain behind the Beefy 5-Layer Burrito has managed to become an obsession of vegans and vegetarians

Adam Chandler

Mar 24·4 min read

A photo illustration with Taco Bell’s cheesy potato soft taco floating above a white column. The column has the letter “G” embossed and is surrounded by streaks of purple and yellow. — Photo Illustration: Save As/Medium; Source: Taco Bell

A photo illustration with Taco Bell’s cheesy potato soft taco floating above a white column. The column has the letter “G” embossed and is surrounded by streaks of purple and yellow. — Photo Illustration: Save As/Medium; Source: Taco Bell

Earlier this month, like Simba returning from exile, Taco Bell’s potatoes were officially restored to…