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How Taco Bell Secretly Built a Huge Vegan Cult Following

In just a few short years, the chain behind the Beefy 5-Layer Burrito has managed to become an obsession of vegans and vegetarians

A photo illustration with Taco Bell’s cheesy potato soft taco floating above a white column. The column has the letter “G” embossed and is surrounded by streaks of purple and yellow.
Photo Illustration: Save As/Medium; Source: Taco Bell

Earlier this month, like Simba returning from exile, Taco Bell’s potatoes were officially restored to…




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Adam Chandler

Adam Chandler

Journalist. Author of Drive-Thru Dreams. The Atlantic alum. Work in The New York Times, Wall Street Journal, Washington Post, Texas Monthly, and elsewhere.

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