Where Are They Now

How the PT Cruiser Became the Dad Jeans of Cars

In between the minivan’s decline and the SUV’s surge, one of the century’s most beloved — and despised—cars experienced a brief moment of fame

Whet Moser
Marker
Published in
6 min readMar 29, 2021

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A black and white photo of a PT Cruiser photoshopped onto a thought bubble.
Photo Illustration: Save As/Medium; Source: Getty Images

Do you remember the PT Cruiser? Yeah, you do: Chrysler’s po-mo hot rod with the funny name and the Dick Tracy-esque curves? It’s in the first shot of the new CW series Superman and Lois, because it’s the closest thing on the road to the car on the cover of Action Comics #1, the 1938 comic book in which Superman makes his debut. It’s just right — like the current comic-book universes, the PT Cruiser was designed to be contemporary, entertaining, and a very loud echo of the past.

It was also supposed to be as ubiquitous as the DC and Marvel properties feel right now, and it worked. The PT Cruiser was huge, selling for well over the sticker price soon after launch in 2000, all the more surprising because it was the effort of a struggling manufacturer in a brand-new class of vehicle. Ultimately, the throwback vehicle was too popular for its own good; instantly appealing to Boomers, it became overexposed and devolved into the dad jeans of cars, eventually ending up on a lot of worst- and ugliest-car lists. Still, a lot of cars that fared better in the…

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Marker
Marker

Published in Marker

Marker was a publication from Medium about the intersection of business, economics, and culture. Currently inactive and not taking submissions.

Whet Moser
Whet Moser

Written by Whet Moser

Freelance writer/editor in Chicago. Words in Marker, The Atlantic, COVID Tracking Project, elsewhere. Author of ‘Chicago: From Vision to Metropolis.’