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How the Stroopwafel Became the Most Unexpected Product to Go Viral

Why everyone — from NBA players to tech employees — is suddenly eating this classic Dutch cookie

TThey’re on airplanes, on NBA courts, in coffee shops, and in tech startup kitchenettes. Say hallo to the stroopwafel, a caramel-filled wafer cookie that’s long been a staple of the…



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Cara Cannella

Connecting people & ideas. Brooklyn-based Editorial Consultant, Tutor, Writer, Editor.