How the Stroopwafel Became the Most Unexpected Product to Go Viral
Why everyone — from NBA players to tech employees — is suddenly eating this classic Dutch cookie
Published in
5 min readJan 16, 2020
They’re on airplanes, on NBA courts, in coffee shops, and in tech startup kitchenettes. Say hallo to the stroopwafel, a caramel-filled wafer cookie that’s long been a staple of the…
