How the Stroopwafel Became the Most Unexpected Product to Go Viral

Why everyone — from NBA players to tech employees — is suddenly eating this classic Dutch cookie

Photo: Ľuboš Míček/Getty Images

They’re on airplanes, on NBA courts, in coffee shops, and in tech startup kitchenettes. Say hallo to the stroopwafel, a caramel-filled wafer cookie that’s long been a staple of the…