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Where Are They Now

How the Trapper Keeper Took the ’80s by Storm — Then Suddenly Disappeared

The untold story of the Velcro binder that taught an entire generation how to organize

Photo illustration, source: Bethany Nixon/Flickr (with permission)

Where Are They Now is a column that revisits once-popular companies and brands that have seemingly disappeared.



Pop business for the intelligent reader. A publication from Medium.

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Whet Moser

Freelance writer/editor in Chicago. Words in Marker, The Atlantic, COVID Tracking Project, elsewhere. Author of ‘Chicago: From Vision to Metropolis.’