How Disney Does Customer Experiences Better Than Anyone
No problem for your customers is ever trivial
“You can dream, create, design, and build the most wonderful place in the world,” Walt Disney once said, “but it requires people to make the dream a reality.” And as wonderful as a vacation at Disney World can be, in my experience, the reason it’s so memorable is those very people.
If you’ve ever spent time at a Disney park, you’ve likely experienced their excellent customer service model. Everyone is committed to delivering the absolute best experience. And in the business of selling millions of magical experiences every day, they’re unparalleled.
After spending the past week taking my kids through Disney World, I was 1) repeatedly impressed with the overall commitment to service and 2) somewhat disappointed that my own organization falls short of delivering to this same standard.
The importance of delivering a high-quality customer experience seems obvious. And a quick look at most company mission statements will show that many claim to prioritize this over everything else. Yet few can compare to Disney’s model.
Because while other companies talk about it, Disney does it. Better than anyone.
