Your Company Could Probably Use an Intrapreneurship Team
Be proactive in reaching out to new markets, not reactive in responding to the existing market
I was recently invited to do a Q&A with the intrapreneur team at a massive technology company. They were excited to talk to me but, to be honest, I was way more excited to talk to them.
Intrapreneurship is not new. As a big-company concept, it’s been talked up for decades, because the lure of entrepreneurial strategy mashed up with the seemingly infinite resources of an established player is super enticing for both sides.
I mean, imagine if you could move really fast and break a lot of stuff.
The fact is, every company should have an intrapreneurship team. No matter the company’s stage or age or even the industry, someone has to keep an eye on the future. Unfortunately, most intrapreneurship gets done wrong more often than right. Let’s investigate why a lot of intrapreneurship fails, and explore how to make it work inside your company.
What is intrapreneurship, really?
Intrapreneurship refers to internal company resources focused on innovation. Think of it as a startup within an existing company, but instead of starting from scratch, the startup…
