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How to Pilot Your Minimum Viable Product

Things will break and customers will get mad, but that’s all part of the process

Photo: Image Source RF/Cadalpe/Getty Images

HHere’s the catch-22 about experimentation: It kills your revenue, your customer reputation, your employee morale, and your business rhythm. But if you don’t experiment, all those things will wither and die anyway.



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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building & Uncommon founder. More at