The Three Crisis Scenarios CEOs Should Plan for Right Now

Here’s how to act strategically in the face of uncertainty and fear

Joe Procopio
Marker
Published in
6 min readMar 23, 2020

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A silhouette of a business man contemplating while standing in front of three open doors.
Photo: francescoch/iStock/Getty Images Plus

MyMy career has been long enough that I was working on startups during the dot-com bubble of the late 1990s and the Great Recession of the late 2000s. I’ve lived and worked through panicky times before, and I can tell you that right now I’m seeing that…

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Joe Procopio
Marker
Writer for

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com