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How to Survive the Stress of Leading a Startup

Joe Procopio
Marker
Published in
6 min readNov 25, 2019

Photo: Cecilie_Arcurs/Getty Images

LLet me ask you a question, and think about it for a second before you answer: Have you ever been totally bored and completely stressed out at the same time?

Right? Me too. It’s actually pretty common in startup leadership circles, but no one ever realizes it until someone asks them the direct question. I recognize that kind of stress all too well, but it took me most of my 20 years working with startups to recognize why it was happening.

Good stress comes from loads of work aimed toward a desired and achievable goal. This bad stress isn’t the same. Bad stress happens when you’re doing a hundred things at once, but none of them feel like parts of a greater sum. Bad stress makes you do stupid things and hit walls and lash out at people. And when you’re in a leadership position, you can’t do any of that.

Bad stress is the curse of the startup leadership. Here are some techniques I’ve worked out over the past 20 years to help turn bad stress back into good stress.

Remember: You don’t have a job. You have a mission.

You didn’t become an entrepreneur because you wanted a better job. You became an entrepreneur because you’re on a mission. You might want to make the world a better place. You might want to make lives better. You might just want to find out who you are.

Whatever your mission, just don’t turn that mission into a job.

Chasing a mission is difficult way more often than it is easy — that’s the nature of doing anything worth doing. Being an entrepreneur can be directionless, fruitless, even hopeless at times. We tend to compensate for that by making the mission feel more like a job. We take on responsibilities and create processes and even invent rules for ourselves in an effort to make our dream seem more legitimate. This is especially true when bad stress makes that dream start to feel a little more like a nightmare.

Your mission has to include an element of fun.

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Marker
Marker

Published in Marker

Marker was a publication from Medium about the intersection of business, economics, and culture. Currently inactive and not taking submissions.

Joe Procopio
Joe Procopio

Written by Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. AI pioneer. Technologist. Innovator. I write at Inc.com and BuiltIn.com. More about me at joeprocopio.com

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Sometimes it’s very hard to stay on a mission. I find that using a diary really helps with that — you get a chance to look back at when you just started and argue with yourself why it still makes sense to carry on. Great writeup Joe!

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And quickly get rid of anybody who had bad energy, you cannot afford to spend time on drama and bullshit.

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Needed this! Especially this time of year. As an entrepreneur you have to keep that same level of energy and cool going no matter the up or down, and when everyone is talking about “fresh start” and “clear head” for the new year, it doesn’t really…

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