How Underdog Brands Can Outsmart Their Competition
What all businesses can learn from luxury brands, according to the former chairman of LVMH
Published in
5 min readNov 27, 2019
Lowe’s vs. Home Depot. Burger King vs. McDonald’s. Bing vs. Google. When a company is in second place, it is competing head-to-head against a formidable player with significantly deeper resources and stronger capabilities. Such…