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How Underdog Brands Can Outsmart Their Competition

What all businesses can learn from luxury brands, according to the former chairman of LVMH

Photo: China Photos/Getty Images

LLowe’s vs. Home Depot. Burger King vs. McDonald’s. Bing vs. Google. When a company is in second place, it is competing head-to-head against a formidable player with significantly deeper resources and stronger capabilities. Such…




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Pauline Brown

Pauline Brown

Longtime leader in the luxury goods sector and author of a new business book, “Aesthetic Intelligence.”

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