How Trader Joe’s Wine Obsession Launched Its Grocery Revolution
America’s favorite supermarket discovered its retail formula in booze
Published in
10 min readNov 24, 2020
In 1957, Joe Coulombe knew nothing about the grocery industry. He was 27 years old and had never taken a course in retail. He had never operated a cash register, waited on a customer, or filled out a purchase order for a wholesaler. He had no…
