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Why Two-Sided Marketplaces Self-Destruct

A two-sided marketplace never achieves the same level of customer loyalty that a direct marketplace does

Image: vicnt/Getty Images

IfIf you’ve ever used Uber or AirBNB, you’ve interacted with a two-sided marketplace. A two-sided marketplace is a technology-enabled platform that brings together two distinct groups of users to provide mutual benefit. One…

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