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How Warren Buffett Built a $500 Billion Company on the Basis of Trust

When it comes to finances, acquisitions, and management, Berkshire Hathaway does things differently

Lawrence A. Cunningham and Stephanie Cuba
Marker
10 min readJan 14, 2020

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Photo: Daniel Zuchnik/Getty Images

TTrust is the essence of the business model Warren Buffett developed at Berkshire Hathaway. This trust fuels the most consequential recurring activities that define Berkshire’s business methods: self-reliant finance, internal capital allocation, decentralization, and acquisitions.

The value of trust explains Berkshire’s preference to finance operations and growth internally rather than through third-party lenders. They trust themselves more than they trust bankers.

Trust is a sine qua non for Berkshire’s decentralized autonomous approach as well as a primary reason for this model’s success. Trust is earned and must be nurtured, which explains many preferences Berkshire has in the acquisition arena. It also explains Buffett’s preference to look to personal networks over brokers when hunting for acquisitions, as well as his unusually minimalist due diligence.

Buffett brags of employing only a couple dozen people at Omaha headquarters in a conglomerate brimming with nearly 400,000 employees.

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Lawrence A. Cunningham and Stephanie Cuba
Lawrence A. Cunningham and Stephanie Cuba

Written by Lawrence A. Cunningham and Stephanie Cuba

Lawrence A. Cunningham and Stephanie Cuba are authors, investors, and board members. Their new book is Margin of Trust: The Berkshire Business Model.

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