Published in



How Yeti Survived a Pandemic — and Private Equity

Inside our wacky economy where a company selling $300 coolers can cruise through a recession

On a frigid Chicago afternoon last November, Sue Roth was walking her dog near a three-way intersection in Wicker Park, reminiscing about the Double Door. In its ’90s heyday, the smoky dive bar and music venue had hosted bands…




Pop business for the intelligent reader. A publication from Medium.

Recommended from Medium

Top 15 Best Courier Services Provider Companies In The World

Kievskaya Ploshchad is Proud to Have Taken Part in Earth Hour

Licensing Deal for Sanjeev Singh with Worldwise, Inc.!

I’m Betting on Florida to Land the Next Tech Giant’s Eastern HQ

World’s Biggest Magento PWA Store: What Did it Take to Launch?

MRR (monthly recurring revenue): the ultimate guide for SaaS companies

NYSE files trademark to launch its own NFT Marketplace

The five levels of selling hotels online

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Cheryl Wischhover

Cheryl Wischhover

Reporter covering beauty, fashion, wellness, retail. Beauty writer at Business of Fashion. Previously: Vox, Racked (RIP) Former nurse practitioner @CherylAnneNY

More from Medium Named Finalist as Fast Company 2022 World Changing Ideas Company of the Year

Regulation of Big Tech Stifles Innovation

Hiring the Best — Optimal Stopping

Are we asking the right standards questions about advanced materials?