Illustrations: Joel Plosz

How Yeti Survived a Pandemic — and Private Equity

Inside our wacky economy where a company selling $300 coolers can cruise through a recession

Yeti has become a cooler the way Dyson is a vacuum or Canada Goose is a warm coat.

But when Covid hit in March, Yeti was forced to shift into crisis mode like every other business in America — making supplier changes, cutting inventory, and putting the brakes on new product launches.

Then, after months of people sheltering in place at home — baking, and Zooming, and baking some more — it seemed all the pandemic-stricken country wanted to do was go on road trips and camp and nest in their backyards.

Reporter covering beauty, fashion, wellness, retail. Beauty writer at Business of Fashion. Previously: Vox, Racked (RIP) Former nurse practitioner @CherylAnneNY

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