How Yeti Survived a Pandemic — and Private Equity
Inside our wacky economy where a company selling $300 coolers can cruise through a recession
Published in
14 min readOct 12, 2020
On a frigid Chicago afternoon last November, Sue Roth was walking her dog near a three-way intersection in Wicker Park, reminiscing about the Double Door. In its ’90s heyday, the smoky dive bar and music venue had hosted bands…
