“I don’t need a fast-casual salad place or a VC-funded athleisure startup to encourage me to vote.”

Probably every brand is in favor of voting. And this election year, in particular, it seems like every brand needs to tell you so — cluttering your inbox and text messages and social media feeds with exhortations to do your civic duty. But as Maya Kosoff convincingly and entertainingly argues, these exhortations are often self-serving and ring hollow. Sure, it’s good for companies to give their employees time off to vote; but beyond that, maybe keep quiet.

I Can’t Handle Brands’ Voter Activism Anymore