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I Wasted $40,000 on a Fantastic Startup Idea

When good ideas make for bad business

Photo: Khotcharak Siriwong/EyeEm/Getty Images

YYou have a mind-shattering headache. You’re standing in the aisle of your local CVS, massaging your temples while scanning the shelves for something — anything — to make the pain stop.

What do you reach for? Tylenol? Advil? Aleve?




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Tom Cleveland

Tom Cleveland


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