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If Everyone Hates Spirit Airlines, How Is It Making So Much Money?

Inside the loathed company that defies every rule of branding—and logic

LLast month, Spirit Airlines unveiled a new and improved cabin design. Naturally, a carrier touting its revamped passenger experience hopes for media attention — but maybe not from The Daily Show.

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Rob Walker

Rob Walker

Author The Art of Noticing. Related newsletter at https://robwalker.substack.com