Marker
Published in

Marker

Rob Walker
Rob Walker

Jan 22, 2020

·
13 min read
·
Illustrations: Jackson Gibbs

If Everyone Hates Spirit Airlines, How Is It Making So Much Money?

Inside the loathed company that defies every rule of branding—and logic

LLast month, Spirit Airlines unveiled a new and improved cabin design. Naturally, a carrier touting its revamped passenger experience hopes for media attention — but maybe not from The Daily Show.

--

--

More from Marker

Pop business for the intelligent reader. A publication from Medium.

Read more from Marker

Recommended from Medium

James Jor

James Jor

Top Challenges Faced In IT Outsourcing Industry

Health Carousel

Health Carousel

Health Carousel Demonstrates Ethics Commitment by Joining the Business Ethics Leadership Alliance

Tsang and Associates

Tsang and Associates

Afterhour Article 5: Lobsang Dargey || Fraud

Şevval Dirik

Şevval Dirik

Why is it so hard to build and maintain the capacity to innovate?

Chris Bateson

Chris Bateson

Healthcare Sector: Benefits of Custom Software Development

healthcare
Arjun Malhotra

Arjun Malhotra

52 stories: a roundup of tech in India in 2018

Laurent Martin

Laurent Martin

Why my startup helped start the world’s first music tech trade group

Daniel G. Jennings

Daniel G. Jennings

in

DataDrivenInvestor

Can Wells Fargo (WFC) Survive a Recession?

AboutHelpTermsPrivacy


Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Get unlimited access
Rob Walker

Rob Walker

8.2K Followers

Author The Art of Noticing. Related newsletter at https://robwalker.substack.com

Help

Status

Writers

Blog

Careers

Privacy

Terms

About

Text to speech