Illustrations: Jackson Gibbs

If Everyone Hates Spirit Airlines, How Is It Making So Much Money?

Inside the loathed company that defies every rule of branding—and logic

Rob Walker
Marker
Published in
13 min readJan 22, 2020

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LLast month, Spirit Airlines unveiled a new and improved cabin design. Naturally, a carrier touting its revamped passenger experience hopes for media attention — but maybe not from The Daily Show.

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