“If gatherings are dramatically smaller — or on Zoom — will anyone even bother with a giant turkey?”
One of America’s largest turkey producers is scrambling to prepare for an unpredictable Covid Thanksgiving. As David H. Freedman writes for Marker, Butterball — which sells a third of the holiday birds — surveyed 1,000 adults and found that 20% said they had “no idea” what their Thanksgiving plans were (25% expected smaller gatherings and 30% said they would keep it to immediate family). Butterball is cranking out more turkey breasts and gearing up to “handle a larger-than-normal flood of first-time Thanksgiving cooks,” writes Freedman, “as a raging pandemic could drive families to stick to smaller gatherings, leaving more rookies tackling the bird and fixings.”
