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Object of the Week

If Nobody Loves Grape-Nuts, Why Is It Sold Out Everywhere?

How a shortage of the most boring cereal turned it into a pandemic sensation

A Grape-Nuts cereal box photoshopped onto a purple background with the text “Object of the Week” and a square frame surrounding the cereal box.

Object of the Week is a column exploring the objects a culture obsesses over and what that reveals about us.




Pop business for the intelligent reader. A publication from Medium.

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Rob Walker

Author The Art of Noticing. Related newsletter at

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