YouTube and Patreon Still Aren’t Paying the Rent for Most Creatives

Without major platform overhauls, the creator’s gold rush will come to an end

Adult woman preparing a meal and chopping fresh ingredients in front of a video camera on a tripod.
Photo: 10'000 Hours/DigitalVision/Getty Images

Without creators, platforms are powerless, but these companies are far from solving the problem of how to more evenly distribute income among creators to achieve a greater number of living wages.

The big business of YouTube

Knowing the odds hasn’t persuaded people from trying to become rock stars or run for president.

There’s greater income stability in diversity, but the trade-off is less effort focused on getting to the top, where earnings are currently disproportionately high.

The Patreon boom

The emerging platforms for creators

I write about personal and collective growth. Author ‘There Is No Right Way to Do This’ herbertlui.net/reps/

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