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YouTube and Patreon Still Aren’t Paying the Rent for Most Creatives

Without major platform overhauls, the creator’s gold rush will come to an end

Adult woman preparing a meal and chopping fresh ingredients in front of a video camera on a tripod.
Photo: 10'000 Hours/DigitalVision/Getty Images

In 2020, YouTube’s highest earner, according to Forbes, was nine-year-old Ryan Kaji, who made $29.5 million — up from $26 million in 2019. Gaining fame through unboxing and reviewing toys, Kaji surged to the top of…




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Herbert Lui

Herbert Lui

Covering the psychology of creative work for content creators, professionals, hobbyists, and independents. Author of Creative Doing:

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