Number Crunch

If You Can’t Buy a Ticket, American Airlines Hopes You Will Buy Its Wine

Airline wine: It’s not a punchline if it can help the bottom line

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Published in
2 min readFeb 3, 2021

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$40,000: How much American Airlines aims to earn this quarter through home delivery sales of its onboard wine. (Bloomberg)

$40,000: That’s how much American Airlines is hoping to make this quarter through its new Flagship Cellars program, which delivers wine that the airline would normally serve onboard to…

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