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Ikea Is Making a Post-Pandemic Gamble

The furniture giant is betting not only on customers returning to physical stores, but to cities, as well

IKEA’s Jingan City store in Shanghai, China on July 23, 2020. Photo: Costfoto/Barcroft Media via Getty Images

ne of the biggest winners in our virus-induced straits is the home improvement industry: Folks are fixing up their bathrooms, adding on rooms, and installing elaborate patios, pools, and gyms. The suburban real estate boom…