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Ikea Is Making a Post-Pandemic Gamble

The furniture giant is betting not only on customers returning to physical stores, but to cities, as well

One of the biggest winners in our virus-induced straits is the home improvement industry: Folks are fixing up their bathrooms, adding on rooms, and installing elaborate patios, pools, and gyms. The suburban real estate boom…



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Steve LeVine

Editor at Large, Medium, covering the turbulence all around us, electric vehicles, batteries, social trends. Writing The Mobilist. Ex-Axios, Quartz, WSJ, NYT.