Ikea Is Making a Post-Pandemic Gamble
The furniture giant is betting not only on customers returning to physical stores, but to cities, as well
Published in
3 min readOct 9, 2020
One of the biggest winners in our virus-induced straits is the home improvement industry: Folks are fixing up their bathrooms, adding on rooms, and installing elaborate patios, pools, and gyms. The suburban real estate boom…
