“I’m slightly embarrassed to admit I actually have subscriptions to not only a monthly wine box, but coffee and vitamins, as well.”
In the past six months, we’ve seen all manner of companies offering monthly subscriptions — from coffee to cars — and now we can add gaming consoles to the list. “Getting the average customer to pay $35 and immediately get an Xbox is dramatically easier than trying to convince them to drop hundreds of dollars up front because it feels cheaper, and most people won’t do the math before signing up,” writes Owen Williams in Debugger. What’s next? Don’t be surprised when you have to start subscribing to your thermostat, he says.