Marker
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Marker

No Mercy No Malice

In a Crisis, You Must Overreact

I’m now “that guy” who may be having an outsized reaction. Fine then.

I’ve been through several crises.

1987: Dow crashes 22.6%. It was the first week of my first job after graduating from UCLA. A bunch of the analysts went down from the 44th floor to the trading floor on the 17th, at 1251 Avenue of the Americas—Morgan Stanley—to witness what our boss said was a “historic event.” A low-carbonated crisis, really, as I didn’t have enough to worry…

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Scott Galloway

Scott Galloway

Prof Marketing, NYU Stern • Host, CNN+ • Pivot, Prof G Podcasts • Bestselling author, The Four, The Algebra of Happiness, Post Corona • profgalloway.com

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