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In Praise of Supremely Annoying Customers

Technology might enable you to swat away ‘Karens’ — but new research reveals that you probably don’t want to

An illustration of a computer with arms trying to swat away flies, who represent annoying customers.
Illustration: Evan Weselmann

SSome customers are better than others. And some, perhaps, are so bad you might rue the day you ever sold them anything in the first place: They complain, they want their…




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Rob Walker

Rob Walker

Author The Art of Noticing. Related newsletter at

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