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Marker Unicorns Are Out, Profits Are In

Why a new approach to venture capital is powering more sustainable startups — and funding more diverse founders

A man wearing a unicorn mask standing in a sunny field.
Photo: Mimi Haddon/DigitalVision/Getty Images

Thompson Aderinkomi was understandably wary about raising venture capital again. Just four months after closing a $7 million funding round for his first startup RetraceHealth in 2016, Aderinkomi was pushed…




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Jennifer Alsever

Jennifer Alsever

I write. Journalist and author of weird, but awesome young adult fiction.

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