Inside Chipotle’s Pandemic Success

The burrito chain’s digital playbook enabled it to compete with delivery marketplaces like Doordash and Uber Eats

Kevin LaBuz
Marker
Published in
7 min readJan 30, 2022

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A masked employee behind a glass door with the “Chipotle Mexican Grill” logo
David Paul Morris/Bloomberg via Getty Images

Leveraging investments in tech and loyalty, Chipotle exits the pandemic in a position of strength. The company offers a case study in how to successfully competing with food delivery marketplaces like DoorDash and…

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Kevin LaBuz
Marker

Head of IR & Corporate Development at 1stDibs. Previously finance at Etsy, Indeed, and internet equity research at Deutsche Bank. Find me on Twitter @kjlabuz.