Illustration: Shira Inbar

Inside LinkedIn: the Rise of the Normcore Social Network

How the professional platform became a site that millions of people check every day — even when they’re not looking for a job

Simone Stolzoff
Published in
12 min readDec 6, 2019

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Like most people, Goldie Chan turned to LinkedIn because she was out of work.

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Simone Stolzoff
Marker
Writer for

Writer based in Oakland. I’m interested in tech ethics, automation, and the future of work. Work @IDEO. Newsletter here: articlebookclub.substack.com.