Published in

Marker

Aug 4, 2020

13 min read

Illustration: Paul Windle

Inside the Company Trying to Solve the Global Bicycle Shortage

Billion dollar bike-maker Trek was bracing for its business to implode in the pandemic — until the opposite happened. Now, it‘s racing to keep up.

Back in early March, as Europe slid into lockdown, with the United States not far behind, John Burke, the CEO of…

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Larry Kanter

Larry Kanter

Larry Kanter, a former deputy editor of Men’s Journal and executive editor of Inc., is a freelance journalist in Hillsdale, NY.

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