Illustration: Paul Windle

Inside the Company Trying to Solve the Global Bicycle Shortage

Billion dollar bike-maker Trek was bracing for its business to implode in the pandemic — until the opposite happened. Now, it‘s racing to keep up.

Larry Kanter
Published in
13 min readAug 4, 2020

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Back in early March, as Europe slid into lockdown, with the United States not far behind, John Burke, the CEO of…

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Larry Kanter
Marker
Writer for

Larry Kanter, a former deputy editor of Men’s Journal and executive editor of Inc., is a freelance journalist in Hillsdale, NY.