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A bag of King Arthur Flour propped up next to a baguette, eggs, and a whisk.
Photos: Stephanie Gonot

Inside the Flour Company Supplying America’s Sudden Baking Obsession

How King Arthur Flour found itself in the unlikely crosshairs of a pandemic

aking bread was a regular family affair in Linda Ely’s childhood home, leaving her with a lifelong bread-baking habit and some powerful memories. “I think of my family every single time I bake,” she says.