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A bag of King Arthur Flour propped up next to a baguette, eggs, and a whisk.

Inside the Flour Company Supplying America’s Sudden Baking Obsession

How King Arthur Flour found itself in the unlikely crosshairs of a pandemic

Baking bread was a regular family affair in Linda Ely’s childhood home, leaving her with a lifelong bread-baking habit and some powerful memories. “I think of my family every single time I bake,” she says.




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David H. Freedman

David H. Freedman

David is a Boston-based science writer. The most recent of his five books is WRONG, about the problems with medical research and other expertise.

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