Inside the Mysterious Company Behind Those Baffling 5-Minute Crafts Videos

Where did these strange viral videos come from and who is making tens of millions of dollars a year from them?

Jen Doll
Marker

--

Jay Sprogell for Marker

I’m glued to YouTube, watching one of the most ridiculous life hacks imaginable from 5-Minute Crafts. A young woman has put clear soap cubes in a bowl and…

--

--

Jen Doll
Marker

Jen Doll is a freelance journalist as well as the author of the young adult novel Unclaimed Baggage and the memoir Save the Date. www.jendoll.com