Inside Faire, The Platform Where Artisans Go Corporate

Can this startup succeed where Etsy Wholesale failed?

From L to R: Marcelo Cortes, co-founder and Chief Technical Officer; Daniele Perito, co-founder and Chief Data Officer; Max Rhodes, co-founder and CEO. Credit: Brian Flaherty for Faire

Jenny Lockton was in a tight spot. Like many small business owners, the 57-year-old entrepreneur wanted her business Bohemia Design, which sells handcrafted items — shibori scarves, tasseled straw bags, beaded jewelry, and other goods that would be right at home in a trendy…