Illustration: Nicolás Ortega

Inside the Rise of a Hot New Industry: Social Distancing Consultants

Everyone’s recasting themselves as an expert in the new business of keeping people six feet apart

Amid this uncertainty, a new cottage industry comprised of opportunists and pivoters has sprung up to fill the void: the social distancing consultant.

SimpliFlying, a global marketing firm that previously advised airlines on things like social media strategy, has succeeded in becoming the go-to consultancy for social distancing in the sky.

Tech+Culture f/lance journo. www.zarastone.net Bylines: OneZero, Marker, Atlantic, Forbes, etc. Pre-order: The Future of Science Is Female https://bit.ly/stm202

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