Is Netflix Resting on Its Laurels in the Streaming War?
A max exodus of third-party content from their platform could cause irrevocable damage
With Apple TV+ and Disney+ both rolling out this month, Netflix may not be fully prepared for its ongoing streaming war to escalate. In a letter to shareholders on October 16, Netflix shared its Q3 earnings and maintained the following regarding the looming competition from upcoming players in the streaming service market:
The upcoming arrival of services like Disney+, Apple TV+, HBO Max, and Peacock is increased competition, but we are all small compared to linear TV. While the new competitors have some great titles (especially catalog titles), none have the variety, diversity, and quality of new original programming that we are producing around the world.
They also addressed an expectation of continued growth as “linear TV” viewers shift from their single cable subscriptions to multiple streaming service subscriptions:
We believe this is due to the big factor of streaming growing into linear TV plus the fact that streaming video services have mostly exclusive content libraries that make them highly differentiated from one another. In our view, the likely outcome from the launch of these new services will be to accelerate the shift…
