Published in


Is Podcasting Broken?

Over-saturation, discoverability, and star names

This blog is a response to Lucas Shaw’s piece for Bloomberg, ‘Podcasting Hasn’t Produced A New Hit in Years’. I’ll synthesise his thesis but I do recommend giving his piece a read first or as well.

It’s pretty clear when a piece of industrial analysis strikes a nerve, and this week podcasting experienced that. Lucas…




Pop business for the intelligent reader. A publication from Medium.

Recommended from Medium

What Would Have Been $1,500 Turned Into $40

Fake News: Defining and Defeating

11 essential SEO concepts for news publishers

On Jon Bois, 17776, and the Future of Good Content

Inauthentic Sputnik-Linked Pages Target the Armenian Diaspora

NEWS. The good, the bad, and the ugly.

NewsBreak May Be More Of A Mystery Than Medium

The Issue with the Term, “Fake News”

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Nick Hilton

Nick Hilton

Writer. Podcast entrepreneur. London. Interested in technology and the media. Co-founder Email:

More from Medium

#50 — Larry Sharpe on The Oprah Effect | Brand Congruence | Market Leadership — The Implement…

17 B Corp Vendors and Suppliers That Can Help Amplify Your Company’s Positive Impact

2021: The Podcasting Audit

These Ad Campaigns are Choking the World