Published in


Is Podcasting Broken?

Over-saturation, discoverability, and star names

This blog is a response to Lucas Shaw’s piece for Bloomberg, ‘Podcasting Hasn’t Produced A New Hit in Years’. I’ll synthesise his thesis but I do recommend giving his piece a read first or as well.

It’s pretty clear when a piece of industrial analysis strikes a nerve, and this week podcasting experienced that. Lucas…




Pop business for the intelligent reader. A publication from Medium.

Recommended from Medium

Luke DiMella’s Audio Storytelling Portfolio

YouTube vs. Soccer: Which Advertising Model Should TV Adopt?

How the threat of fake news impacts traditional-media trust

You Can Be a Responsibilist If You Are a Journalist; In Fact, You Can Be Many Things!

Feeding Your Bias, Unconsciously

Resisting the Disgust Bias

Fake News: Debunked

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Nick Hilton

Nick Hilton

Writer. Podcast entrepreneur. London. Interested in technology and the media. Co-founder Email:

More from Medium

Why is ‘content-only’ a dirty phrase in podcasting?

A Chocolate Company Hits the Road

Woman chocolatier wearing chef’s hat driving brown chocolate truck, truck body is 9-piece box of gourmet chocolates, name on door is St. Croix Chocolate Company, road sign indicates destination is Chicago Fine Chocolate Show 400 miles away.

What Makes A Podcast Hit?

The Battle In Podcast Advertising: Is There Room For Big And Small?

smartphone with earbuds