Is Podcasting Broken?

Is Podcasting Broken?
Over-saturation, discoverability, and star names
Nick Hilton
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Published inMarker
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9 min read·
Jan 14, 2022
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This blog is a response to Lucas Shaw’s piece for Bloomberg, ‘Podcasting Hasn’t Produced A New Hit in Years’. I’ll synthesise his thesis but I do recommend giving his piece a read first or as well.
It’s pretty clear when a piece of industrial analysis strikes a nerve, and this week podcasting experienced that. Lucas…
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Written by Nick Hilton
39K Followers
·Writer for Marker
Writer. Media entrepreneur. London. Interested in technology and the media. Co-founder podotpods.com Email: nick@podotpods.com.
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