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Is Podcasting Broken?

Over-saturation, discoverability, and star names

This blog is a response to Lucas Shaw’s piece for Bloomberg, ‘Podcasting Hasn’t Produced A New Hit in Years’. I’ll synthesise his thesis but I do recommend giving his piece a read first or as well.

It’s pretty clear when a piece of industrial analysis strikes a nerve, and this week podcasting experienced that. Lucas…




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Nick Hilton

Nick Hilton

Writer. Podcast entrepreneur. London. Interested in technology and the media. Co-founder Email:

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