Published in


Is Podcasting Broken?

Over-saturation, discoverability, and star names

This blog is a response to Lucas Shaw’s piece for Bloomberg, ‘Podcasting Hasn’t Produced A New Hit in Years’. I’ll synthesise his thesis but I do recommend giving his piece a read first or as well.

It’s pretty clear when a piece of industrial analysis strikes a nerve, and this week podcasting experienced that. Lucas…




Pop business for the intelligent reader. A publication from Medium.

Recommended from Medium

Blog Post: Reasons to Start Your Own Podcast

I Got 293K+ Impressions and 10K+ Views on NewsBreak

Why having a podcast community should be your priority number one? [Republished from 2016]

3 reasons educators love SJN’s Journalist in the Classroom

We live in a fake reality: fake news surrounds us all

Lootverse News Network

Error 404: Football and music, the first victims of silent censorship on the Internet, but surely…

Mainstream Media Are in Big Trouble, and They Know It

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Nick Hilton

Nick Hilton

Writer. Podcast entrepreneur. London. Interested in technology and the media. Co-founder Email:

More from Medium

The Distributor’s Dilemma

Panel: Where does U.S. media policy go from here? [video/audio]

Disrupting Education Some More. Here’s how.

The Audience Is Never Wrong

Illustration: group of people with thought balloons; one guy is smiling and thinking “thumbs-up,” other people are frowning or looking angry or skeptical and thinking “thumbs-down.” Idea: people view content differently, it’s a smart idea to run your content past test audiences before publishing it.