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The Away Luggage Saga Shows Venture Capital Needs a Reality Check

Ana Andjelic
Marker
Published in
3 min readDec 6, 2019

Photo: Jose A. Bernat Bacete/Getty Images

VCs rarely seem to think about how ideas they fund fit within the existing social and economic infrastructures.

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Marker
Marker

Published in Marker

Marker was a publication from Medium about the intersection of business, economics, and culture. Currently inactive and not taking submissions.

Ana Andjelic
Ana Andjelic

Written by Ana Andjelic

Brand Executive. Author of "Hitmakers: How Brands Influence Culture " “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.”

Responses (6)

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It will catch up at some point, and if the 90s version of VC funding was any indication, this round is going to be way worse. Great article, cheers!

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As with the DotCom boom, gravity will reassert itself eventually and painfully. Humanity just doesn’t seem to progress any other way. I’ve fallen both in love and out of love with my expensive, innovative Away case. Sigh.

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The best luggage to pack depends on a number of things, including the length of your vacation, the number of breaks you want to make, and whether you usually bring back more than you started with. The travel season is rapidly approaching. With the…

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